International Journal of Wearable Device
| Volume 5, No. 1, 2018, pp 1-4 | ||
| Abstract |
The Impact of Consumption Value on the Sharing Economy
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Abstract
This study aims to explore the motivation of using the sharing economy services. As a result of conducting the survey, the consumption values affecting the intention to use available sharing economy services had significant differences. On the basis of the empirical evidence, this study has meaningful impacts with regard to understanding the motivational factors (economic, functional, emotional and epistemic value) that have a positive impact on the intention to the consumer use of the sharing economy in the marketing field.